Have you ever wondered what makes Facebook favor certain ads over others, rewarding them with lower CPCs and higher reach? It all comes down to how the Facebook ad auction works. Once you learn the mechanisms, you can implement improvements that will make the platform favor your ads instead of your competitors.  First of all, […]

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short …..